Ottawa Chrysler Jeep Dodge Inc.

Chrysler Canada today unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn Edition, the Ram lineup's most well-appointed model is designed for the owner who needs a truck for work or play, but won't settle for anything but the finest quality and refinement. Inside and out, Laramie Longhorn is loaded with remarkable features. "The Ram Laramie Longhorn Edition is going to set the standard for luxury pickups," said Ed Broadbear, Vice-President, Marketing Chrysler Canada. "Combining functionality with upscale style, the Ram Laramie Longhorn Edition will be a show stopper both on the ranch and in the heart of the city." "We took Ram Laramie Longhorn's design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, or a horseman's saddle," said Ryan Nagode, Design Program Lead. "The metal work and leather work are second to none."  "The Ram Laramie Longhorn Edition is an example of a model that has been in demand from our customers for many years," said Ottawa Dodge General Manager Sean Gibson.  "The features and finishing touches on this model sets a new benchmark for luxury in the Full-Size Pickup Truck segment and will require the competition to step up."

Exterior
Ram Laramie Longhorn Edition models are prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn Edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors. Laramie Longhorn Edition is available in five colour choices, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers and Mopar running boards complement a bright chrome grille and painted tow hooks. Other colours include Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. All Laramie Longhorn Edition trucks are matched with the special White Gold accent colour for a distinctive, premium appearance. The Ram 1500 Laramie Longhorn Edition is equipped with 20-inch chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels with Laramie Longhorn edition-badged centre caps.

Interior
Ram Laramie Longhorn Edition is also distinguished by its unsurpassed interior refinement. Building on the award-winning interiors of the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn shatters truck stereotypes.

Interior Themes
A full leather interior, available engraved details and burled walnut woodgrain surfaces lend the Ram Laramie Longhorn Edition an unmatched level of sophistication and style. Laramie Longhorn is available with a choice of dark slate grey and russet or bark brown and light pebble beige interior colours. The interiors feature 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while door trim front and rear is also wrapped in leather and features special stitching, wood grain and LED door-handle and map-pocket lighting.

Seats
The Ram Laramie Longhorn Edition offers two seating options. The first is a sophisticated dark slate gray with premium russet-hued seat leather. The second is light pebble beige with bark brown seat leather. The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance. Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laser-etched (bark brown). Contrasting leather welts, also called piping, provide seat-edge emphasis. Additional accents are created along either side of the welts by tan or dark slate-coloured deck-seam stitching. Ram Laramie Longhorn Edition features unique leather front seatbacks distinguished by flap-closure pockets whose details authentically evoke saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal buckle with a magnetic clasp.

Instrument Panel / Dash
Ram Laramie Longhorn Edition owners will be greeted by the highest-quality materials every time they climb behind the wheel. Laramie Longhorn's exclusive instrument cluster takes on the appearance of hand-wrought jewelry with six liquid chrome gauge rings set against a painted taupe silver background and a tooled-metal Laramie Longhorn Edition badge set inside the left-hand ring. The two main gauge rings feature a hand-crafted look with a coined inner edge and filigrees engraved on the top surface. Set inside those rings, the lower edges of the gauge cluster dials are detailed with small filigrees that are softly backlit at night. The Ram Laramie Longhorn edition's dash features a centre stack trimmed in burled walnut wood graining. The wood grain is stained in one of two complementary shades, matched to either the russet or bark brown interior theme. Chrysler designers borrowed from high-end furniture-grade and gun stock designs in their choice of wood grain.

Painted taupe silver side bezels, resembling polished pewter, are special to the Laramie Longhorn, while chrome vent rings complete the centre stack's details. On the passenger side, the upper glove box door becomes a focal point with the addition of a full-length, filigree-engraved aluminum band and Laramie Longhorn Edition badge. Beneath the instrument panel is soft, new footwell lighting, providing both a functional and aesthetic interior enhancement.

Console
The Ram Laramie Longhorn's cavernous double-stacked centre console is topped with a soft, double French-stitched full-leather lid featuring either a branded (russet interior) or laser-etched (bark brown interior) Laramie Longhorn logo. The pewter-coloured highlights from the centre stack flow rearward, continuing along the outer edges of the centre console. A chrome ring outlines the console's centre bin and cupholders.

Doors
Armrest uppers are wrapped in premium leather and accented with the same dual French stitch used on the centre console lid and instrument panel. Burled walnut-grained panels trimmed by chrome tracers add to all four doors' visual appeal. Ram Laramie Longhorn Editions receive remote lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.

Steering Wheel and Shifters
Ram Laramie Longhorn's steering wheel and shifters console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models feature premium leather with matching cross-stitch detailing on both the steering wheel and shifter. The leather console shifter on 1500 models is entirely new, accentuated by taupe silver side panels and a bright chrome base. The leather column shifter on Heavy Duty models is completed by a chrome end cap.

Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a Garmin Navigation Media Centre, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver's adjustment - standard on Ram 1500 Laramie models - are also added to Ram Heavy Duty Laramie Longhorn editions. Ram Laramie Longhorn will be available in 1500 Crew Cab and 2500 HD / 3500 HD single and dual rear wheel Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models. Laramie Longhorn will join the other Ram trim levels, which include: ST, SXT, SLT, Outdoorsman, Big Horn (1500 only), Sport (1500 only) Laramie and Power Wagon (2500 only).